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Advanced Certificate in Marketing (ACM)

Course Duration
3 months

Course Intakes
Every Two months

Course Fees
7999/=

Advanced Certificate in Marketing (ACM)​

The Professional Certificate in Marketing (PCM) acts as an entryway for individuals with an interest in marketing, guiding them toward a rewarding career in the field. Marketing not only offers a career path but also a way of life, enhancing the overall standards of professionals. The curriculum will encompass fundamental marketing concepts, establishing the groundwork for a career in marketing. The PCM qualification is specifically crafted for those new to the field of marketing(beginners). The course spans a 3-month study period and serves as a stepping stone toward the Postgraduate Diploma (PGDIP) in Marketing (Sri Lanka).

All course units are conducted entirely online(Providing learning reading materials for instruction).

Modules

⦿ Introduction of Marketing

⦿ The Marketing Environment

⦿ The Marketing Mix

⦿ Product

⦿ Pricing

⦿ Distribution / Place

⦿ Promotional 

⦿ Segmentation, Targeting & Positioning

⦿ Consumer & Organization Buying Behaviour

⦿ Product Planning & Branding & Development

⦿ Marketing Philosophies

⦿ Marketing information System & Research

Entry Requirements & Evaluation

O/L , A/L Completed STUDENTS

Individuals in the junior marketing category seeking a fundamental marketing knowledge 

Students aged 16 and above aspiring to pursue a career in marketing.

The evaluation of the aforementioned will be conducted through an examination and assignments . 

The allocation of marks' weightage is as follows:

EXAMINATION -  40MCQ

Assignment 

2 Individual Assignment (carried each 30 marks)

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