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Professional Certificate in Marketing (PCM)

Course Duration
3 months

Course Intakes

Course Fees

Professional Certificate in Marketing (PCM)

The Professional Certificate in Marketing (PCM) acts as an entryway for individuals with an interest in marketing, guiding them toward a rewarding career in the field. Marketing not only offers a career path but also a way of life, enhancing the overall standards of professionals. The curriculum will encompass fundamental marketing concepts, establishing the groundwork for a career in marketing. The PCM qualification is specifically crafted for those new to the field of marketing(beginners). The course spans a 3-month study period and serves as a stepping stone toward the Postgraduate Diploma (PGDIP) in Marketing (Sri Lanka).

All course units are conducted entirely online(Providing learning reading materials for instruction).


⦿ Introduction of Marketing

⦿ The Marketing Environment

⦿ The Marketing Mix

⦿ Product

⦿ Pricing

⦿ Distribution / Place

⦿ Promotional 

⦿ Segmentation, Targeting & Positioning

⦿ Consumer & Organization Buying Behaviour

⦿ Product Planning & Branding & Development

⦿ Marketing Philosophies

⦿ Marketing information System & Research

Entry Requirements & Evaluation

Individuals in the junior marketing category seeking a fundamental marketing qualification.

Mid-level marketers in need of theoretical insights into marketing.

Other employed adults aiming to expand their understanding of marketing.

Students aged 16 and above aspiring to pursue a career in marketing.

The evaluation of the aforementioned will be conducted through an examination and assignments . 

The allocation of marks' weightage is as follows:

Part I: It is compulsory. It contains 20 multiple choice
questions for 20 Marks
Part II: Students are expected to answer four questions out
of seven questions that may include several parts. The total
marks for this part is 80


2 Individual Assignment (carried each 15 marks)

Are you become a Professional Certificate in Marketing (PCM)

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